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Winning is in our Nature

Let's face it, most people still think of farmer's markets and 1960's hippies when they hear "natural nutrition". We know. And when it comes to sports and performance products, "natural" is often regarded with some serious skepticism. But not long ago, when someone mentioned electric cars, images of boring body styles, made for commuters and suburban parents came to mind. Now that has changed, hasn't it? Super fast, powerful, high-tech, jaw-drop worthy, and futuristic looking cars come to mind when mentioning electric. It took re-imagining and innovation to change not only the product itself but also the public's perception of what it is and can be moving forward. That's exactly what we think is possible in the world of sports nutrition.

When Tammo, co-founder of ATAQ, started working with a cycling coach and nutritionist in 2014, he had a similar epiphany. His coach had encouraged him to move away from synthetic supplements, and instead use fresh, natural foods to fuel his workouts, races, and recovery.

But after a few weeks of putting endless hours into nutritional planning, shopping, prepping, and kitchen cleaning sessions, it became obvious that it was not maintainable. It would be difficult for him to get the performance-oriented nutrition he needed while also maintaining the rest of his work, family, and training requirements.`

Eating healthy is simple; eating healthy for sports performance is not. The latter requires an understanding of physiology, biochemical processes, and how to leverage nutrition to target performance goals. And with 12 hours a week in the saddle, there simply was not time to think about all of that. After numerous conversations with Nikki, now co-founder, that idea ultimately turned into ATAQ in December, 2015.

THE FOUNDERS

PUSH YOUR LIMITS-OVER AND OVER

Tammo Walter

CEO & CO-FOUNDER

Originally from Germany, Tammo moved to the US in 2004. Prior to starting ATAQ he has worked as Creative Director for a wide variety of brands such as Nike, Motorola, UCLA, American Eagle Outfitters, Miller Lite, Jeep and many others. If not at work or with his family Tammo enjoys road cycling whenever possible. He became addicted to the competitive aspects of the sport. His interest in healthy nutrition and drive to improve his own performance led to the original idea for ATAQ -- to provide all natural sports nutrition products that improves both, performance AND health. Capitalizing on his extensive branding, marketing and athletic experience, Tammo leads the ATAQ team as CEO and visionary mastermind.

I'M NO IRONMAN BUT I'M FINDING MY OWN FIT MODE.

Nikki Halbur

COO & CO-FOUNDER

Nikki is a busy mom of two and an energetic entrepreneur who has spent most of her career in supply chain management. In 2009, Nikki launched a wildly successful alcoholic beverage company that was named one of Entrepreneur's 100 Most Brilliant Companies in the Food and Beverage industry and #1 on the Fast 50 Spirit Brands by Tasting Panel Magazines. Today, Nikki leads the ATAQ team as Chief Operating Officer. She recently graduated with her MPA from USC, co-founded a nonprofit to financially assist cancer patients and, if there is any time left, can be found in the ballroom practicing her favorite latin rumba.

ADVISORY BOARD

STRATEGIC ADVISOR

ISAAC BODENHAMER

GM, NIKE ACG

ATHLETIC ADVISOR

DONOVAN MCNABB

6X PRO BOWLER NFL QB

ATHLETIC ADVISOR

JULIE SWAIL ERTEL

OLYMPIC SILVER MEDALIST, PAN AM GAMES GOLD MEDALIST